We're Pivoting to Video Again
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Reels, Shorts, TikTok. Every organization is standing up a vertical video function because the feeds reward it, and almost none can name the job it does. Here is how to tell whether you're building distribution or repeating a mistake.
We're Pivoting to Video Again
Tags:
About:
Reels, Shorts, TikTok. Every organization is standing up a vertical video function because the feeds reward it, and almost none can name the job it does. Here is how to tell whether you're building distribution or repeating a mistake.
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Most leaders are mistaking AI enthusiasm for AI strategy and the staff can tell.
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A framework for the institutions rethinking how they understand the people on the other side of their work
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Posting consistently won't save you if no one cares what you're saying.
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Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.
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