Is Your Team Handing Off Its Biggest Decisions to AI?

Tags:

Perspectives , AI & Communications

About:

Leaders know AI is something they need to reckon with, but many haven't sat down and figured out what to actually do.

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Is Your Team Handing Off Its Biggest Decisions to AI?

Tags:

Perspectives , AI & Communications

About:

Leaders know AI is something they need to reckon with, but many haven't sat down and figured out what to actually do.

Read story

Is Your Team Handing Off Its Biggest Decisions to AI?

Drag

When Audience Goals Become Performance

What Demographics Miss: The Case for Situation-Based Audience Strategy

What Happens When You Take Writing Away From Writers?

Strategy Without Research is Expensive Guessing

Why Does Your Research Sit in a Folder Unused?

Reels, Shorts, TikTok. Every organization is standing up a vertical video function because the feeds reward it, and almost none can name the job it does. Here is how to tell whether you're building distribution or repeating a mistake.

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Tags:

Audience & Trust , Perspectives

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Most audience goals name a demographic and a number. The good ones name a community, a need, and a way to know if you succeeded

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Tags:

Audience & Trust

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Introducing TCI: Task, Context, Intent. A new framework for institutional audience strategy

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Tags:

Newsletter , AI & Communications

About:

A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.

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Tags:

Strategic Research

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This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.

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Tags:

Newsletter , Strategic Research

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Most organizations commission research, generate insights, then make decisions based on gut instinct anyway.

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Tags:

Newsletter , Perspectives

About:

Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.

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Discover

01 Forty percent of your team is updating their resume

About:

Most leaders are mistaking AI enthusiasm for AI strategy and the staff can tell.

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02 What Demographics Stopped Telling Us

About:

A framework for the institutions rethinking how they understand the people on the other side of their work

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03 The Social Media Advice That's Wasting Your Time

About:

Posting consistently won't save you if no one cares what you're saying.

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Discover

04 The Scale Trap

About:

Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.

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Our selection

Is Your Team Handing Off Its Biggest Decisions to AI?

Is Your Team Handing Off Its Biggest Decisions to AI?

We're Pivoting to Video Again

When Audience Goals Become Performance

What Demographics Miss: The Case for Situation-Based Audience Strategy

What Happens When You Take Writing Away From Writers?

Strategy Without Research is Expensive Guessing

Why Does Your Research Sit in a Folder Unused?

The Scale Trap

01

Forty percent of your team is updating their resume

02

What Demographics Stopped Telling Us

03

The Social Media Advice That's Wasting Your Time

04

The Scale Trap