When Audience Goals Become Performance
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Most audience goals name a demographic and a number. The good ones name a community, a need, and a way to know if you succeeded
When Audience Goals Become Performance
Tags:
About:
Most audience goals name a demographic and a number. The good ones name a community, a need, and a way to know if you succeeded
About:
Most leaders are mistaking AI enthusiasm for AI strategy and the staff can tell.
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A framework for the institutions rethinking how they understand the people on the other side of their work
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Posting consistently won't save you if no one cares what you're saying.
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Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.
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